As social media platforms emerged, brands were quick to jump on the bandwagon and adopt strategies to speak to their customers in these native environments – often with a more informal, conversational tone. At this stage all that brands really required was some interesting content or something noteworthy to say and this was fed into their follower’s timelines and newsfeeds for interaction to ensue. Job done.
Since then however organic reach, particularly on Facebook, has been declining to the point where virtually no brand can rely on it alone – leaving paid social the only option if brands want to continue to communicate via social media channels. This workshop will explore the value of paid social marketing. It will include a presentation of the current social media landscape and marketplace, what formats and targeting are available and what strategies can be adopted to best achieve whatever the KPI is you’re working toward. It will also include a mock briefing session where attendees will be grouped and will have to create the ideal paid social campaign.
Your host for the session
Simon is Head of Digital for Republic of Media – an independent media agency based in Manchester and Edinburgh. With over 8 years’ experience in the industry, and having previously worked for network agencies within GroupM and Dentsu Aegis Network, he has a breadth of experience across a wide range and clients and sectors. This has brought about knowledge of a variety of campaign types with differing objectives ranging from general awareness to specific direct response, and much more.
Outside of work you can find him enjoying the outdoors, watching sport or planning trips abroad.